A schema is how we organise information
A schematic is a simple drawing that shows how something works
IQ is clarity, curiosity and care
Making complex work clear, human and usable
schematIQ sits at the intersection of 3 ideas:
When used together, complexity transforms into something clear, human and usable.
Something that helps people understand what’s happening and what they need to do next.
Because clarity isn't decoration. It's what unlocks action and makes change possible.
What I do
I help people and organisations make sense of complex work using simple, proven frameworks that turn ideas into clear, practical messaging and actions.
I apply an equity and inclusion lens across all aspects of my work to ensure final content and products are accessible, culturally safe and trauma-informed.
Strategic communications
Develop your unique story and make decisions around how you want to tell it
Content strategy and creation
Understand your audiences and channels and develop content that helps and connects.
Copywriting and editing
Shape your writing into clearer, compelling copy that is a joy to read.
Accessible and alternative formats
Plain English summaries, visual explainers, EasyRead, infographics and more.
Human-centred and systems analysis
Examine how people, processes and systems interact to shape outcomes.
Evidence translation
Make your complex ideas and research easy to understand and actionable.
Knowledge-to-action
A structured approach that turns your knowledge into sustainable action.
Sensemaking
Help your team make sense of complexity, align on what it means and what to do next.
About me
I'm Kate Judd. I help people and organisations turn complex ideas, policy and strategy into information people can actually use.
My experience spans social policy, communications and engagement in complex government and non-profit settings, particularly in contested or high scrutiny public policy portfolios where evidence, policy and lived experience intersect.
Most of my work sits in the gap between “this makes sense on paper” and “how do we actually make this work?”. I help teams unpack complexity, translate evidence into usable forms and shape practical ways of working that are fit for the real world.
If you want ideas that don't just sound good, but can be understood and used, please get in touch for a no-obligation chat.